Recently, the founder of the hedge fund Satori Fund publicly shorted Apple and said he would short Apple’s stock before and after Apple’s iPhone 15 autumn new product launch on September 12, Eastern Time. Before Apple’s biggest new product launch of the year, Apple fell by 5.95% this week, and its market value evaporated by US$176.4 billion (approximately RMB 1.30 trillion).

Apple will hold a press conference next week to launch the iPhone 15 series of mobile phones. JPMorgan Chase issued a report on Friday saying that the upcoming Apple iPhone 15 does not have substantial upgrades, so it will not attract a large number of users to upgrade. JPMorgan lowered its target price for Apple’s stock price from $235 to $230.

As for the price issue, JP Morgan Chase said: “Will the iPhone price increase? We believe that Apple is likely to increase the price of all iPhone models, not just the Pro model. If the price gap between the basic model and the Pro model is too large, then consumers buyers won’t have much incentive to buy high-end models.”

Wall Street investment banks are divided on Apple’s future trends. Among them, JPMorgan Chase issued a report on Friday saying that the iPhone 15, which will be released next week, does not have substantial upgrades, so it will not attract a large number of users to upgrade. To this end, JPMorgan Chase lowered Apple’s target share price from $235 to $230.

According to the Securities Times, American investment bank Needham wrote in a report released on Thursday that Apple is currently the world’s largest company by market capitalization, but the development trend of artificial intelligence may eventually overturn this ranking. This may lead to Apple being surpassed by the three technology giants Microsoft, Google and Amazon.

However, Dan Ives, an analyst at U.S. investment bank Wedbush, doesn’t seem to think so. In his latest report, he pointed out that the upcoming release of iPhone 15 will drive Apple’s stock price to rise by 20% from current levels. DanIves maintained an overweight rating on the tech giant and a $230 price target.

It is understood that Apple recently announced that a special event will be held at 1 a.m. on September 13th, Beijing time, with the theme of “Curiosity on the Head”. According to external expectations, this release will launch the new generation of iPhone 15 series, as well as the new generation of Apple Watch S9 and the second generation of Apple Watch Ultra.

It is reported that Apple Watch Series 9 and the second-generation Apple Watch Ultra will upgrade various sensors and components. In addition, the new Apple Watch will be equipped with the new U2 ultra-wideband chip. The new chip will improve the iPhone’s location capabilities, allowing for more accurate tracking of people and devices in the Find My app.

In addition, according to the latest report from MacRumors, the stainless steel Apple Watch Series 9 will use 3D printing technology to print the casing. Apple plans to start using 3D printing technology in the production of Apple Watch Ultra next year.